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Schools Shine On Social Platforms

by Ronald Bethke

eCampus News

Article excerpt

Social media’s top 50 colleges and universities

Technology and data company Engagement Labs released its 2016 ranking of the top 50 U.S. colleges and universities on social media networks Facebook and Twitter. As the higher education landscape becomes more competitive than ever, social media has become an increasingly important way for colleges and universities to gain an edge over one another.

Our take

Best Practice Examples of Higher Ed Social Media Engagement

Social media has emerged as an accessible and economical means of connecting with various audiences. Schools are recognizing the potential. Engagement Labs has identified the top colleges and universities on social media. How do your efforts stack up?

The sites identified here are based on an analysis of engagement, impact and responsiveness—all key to connecting with online communities. While these examples are all from higher ed, K-12 schools and school systems also are recognizing the potential benefits of social media and increasingly engaging with communities online. If you’ve been challenged to convince your administration to adopt social media as a means of communicating with students, parents and the community, these examples may help.

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