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Growing Into Digital Content

by Ariana Fine

District Administration

Article excerpt

K12 segment will continue to dominate the global digital educational publishing market

According to the latest market study released by Technavio, the global digital educational publishing market is expected to grow at a CAGR of more than 12% during the forecast period.

Our take

Digital Content Growing, But Still Not Used By All

Digital publishing is a growth industry, with the most growth predicted in the K-12 market. The digitization of content, especially for the K-12 segment, is ramping up and is predicted to reach $3.89 billion by 2020. Digital content allows for faster publication, flexibility to edit and add to content, and the ability to leverage other options like online assessments, video and other tools. Are you making maximum advantage of digital textbook options in your school system?

The market is still in a bit of flux these days, despite obvious growth in this sector. Many teachers and school systems are continuing to rely on traditional textbooks which both teachers and students still often prefer. Digital textbooks also have not all fulfilled the potential promise of technology to provide a richer interactive experience. We’ve monitored the pros and cons of paper vs. digital; it feels like we’ll have a foot in both camps for some time to come.

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