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Creating Success Stories Online

by Carl Straumsheim

Inside Higher Ed

Article excerpt

The Guesswork of Going Online

The online program management company 2U is hoping to take some of the risk out of offering degree programs online with an algorithm it says can predict whether the program will be a success for the company and the college. The company has been in business since 2008, but last year 2U began making business decisions based on what it calls its program selection algorithm.

Our take

Predicting Online Interest

Wouldn’t it be great to know if your new online offering would be a success before you offered it to potential students? Now you can according to online program management company 2U which has developed a program selection algorithm to help schools determine, in advance, the potential success of these offerings. What value might this kind of predictive analytics bring to your school?

The program selection algorithm offered by 2U has been in development for some time and is beginning to gain traction. There’s risk in offering new programs, but perhaps even greater risk in not offering a program that might prove to generate high demand.